In the recent past, along with the changes in consumption patterns and the continuous upgrading of urban functional planning, in the face of changes in new economic growth models, China's textile and apparel professional market is standing at a historical turning point. Compared with the channel upgrade in the professional market in the past, the new round of transformation and upgrading is more breakthrough and innovative on the basis of continuation and inheritance. It is a new direction to establish a new position and achieve new goals and trends.
Intensification and transformation of traditional competition mode
Nowadays, the intensive management of professional market is guiding the professional market to combine their respective characteristics for scientific positioning, and promote the merger and reorganization of the “zombie market” in a safe and orderly manner. Through the comprehensive utilization of industrial resources, idle sites and idle facilities, The potential professional market is bigger and stronger, and it has developed into a national leading market. For example, Guangzhou Baima Clothing Market, Hangzhou Sijiqing Market, Haining Leather City and other leading markets have continuously carried out management output and brand expansion for many years, and have greatly enhanced the influence of the market while realizing the full application of resources.
From the perspective of comprehensive competitiveness, industry professionals said that the textile and apparel professional market needs to establish a sound property rights system, talent introduction and training mechanism and corporate governance structure; in the process of market software and hardware environment transformation, market positioning and consumer demand should be avoided to avoid One-sided.
The intensive management of merchants is mainly reflected in the optimization of the merchant structure in the professional market, the introduction of the modern enterprise system, the promotion of the level of corporatization, and the attraction and training of professional talents such as buyers, shopping guides and store managers. For example, Beijing Wufang Tianya Internet + Women's Experience Center, in 2017, carried out drastic business streamlining and brand structure, the number of merchants reduced from 1156 to 542, creating favorable conditions for the strength of merchants to seek greater development space.
The intensive operation mode is reflected in the fact that enterprises are actively trying to intensive development models such as joint procurement, chain operation, and joint distribution to improve the rapid response of the market and meet the needs of individualization and diversification. For example, Changshu Tianhong Garment City launched the T-HONG Tianhong brand integration store in 2016. The Guangzhou Baima clothing market has built BM original collection halls in Hunan and Hubei in 2017, which are all active explorers of model innovation. .
Specialization strengthens core competitiveness
For the professional market, professional development is more reflected in management and service, because the new era of textile and apparel professional market is a professional place to provide professional products to professional buyers through professional management and professional services.
Specifically, the specialization of management is reflected in team building, system construction, organizational structure construction, market operation efficiency, etc. The specialization of services is reflected in channel expansion, brand incubation, industrial services, consumer service capabilities and urban functions, and public Service platform construction and other aspects; the professionalization of buyers is reflected in the market trend, terminal demand, product R & D design, quality and channel control; the professionalization of goods is reflected in the satisfaction of buyers and end consumer demand and The degree of excavation of potential demand; the specialization of the place not only refers to the professional market as the circulation platform of the industry, but also the professional circulation distribution center of textile and clothing products, the wholesale and retail, and the specialization of management, service, buyers and commodities. Together, they constitute the specialization of the place.
Nowadays, the professional market of textile and garment in the new era is gradually moving from extensive scale expansion to deep cultivation, from basic property management to self-operated chain, from single industry distribution channel to industrial public service platform, and professional development will be a professional market based on new situation. Urgent demand.
Wisdom to create new kinetic energy
Nowadays, the intelligent development of the professional market has become the driving force for promoting the transformation and upgrading of the professional market. At the same time, it also lays a solid foundation for efficiency and competitiveness for the development of high-quality innovation in the professional market. Intelligent development refers to the professional market through the application of information technology, to promote market-based venues, venues, scenes and other "three-field" informationization upgrades and information services for small and medium-sized enterprises, to achieve a new positioning of the industry chain service platform.
The industry believes that the initial stage of intelligent development focuses on improving the construction of information infrastructure, promoting the application of intelligent equipment facilities, intelligent monitoring and other information technologies, building intelligent venues, improving market data collection and monitoring systems, and deepening information resources. Sharing and utilizing, building a smart place; building a public service platform such as intelligent search and intelligent information push, promoting the instant transmission of consumer information to the industrial chain, and building a smart scene.
In the future, the focus of professional market intelligence development is based on the service of professional markets and small and micro enterprises in industrial clusters. Focusing on precision marketing, fine management of merchants, commodities, shops and consumers, the upstream and downstream of the industry chain will quickly respond to the construction of an information system. Timely and accurate capture of consumer demand, open up the design and development, fabrics, production, sales, logistics and other links to form an industrial big data center, promote the transformation of industrial structure from production-oriented to consumption-oriented, and ultimately realize the entire industrial chain for the majority of small and medium-sized enterprises service.
Branding enhances new market value
China's textile and apparel professional market and industrial clusters have inseparable natural links with thousands of small and medium-sized enterprises. These small and medium-sized enterprises are the foundation for cultivating local independent brands. Therefore, it is necessary for the textile and apparel professional market to shoulder the heavy responsibility of brand incubation, and continuously input the excellent independent brands with growth space for the industry. Brand development is not only the need of industry development, but also the demand of the professional market itself. The coordinated development of regional brands, market brands, product brands and urban brands is also the need to adapt to industrial progress, consumption upgrading, and professional development.
For example, the China Textiles Growth Branch has selected 35 brand incubation bases and 627 Chinese apparel growth brands since 2010. They have played an active role in promoting product branding. Model and leading role.
Under the principle of intensive development, the textile and apparel professional market adheres to the brand development path. While vigorously cultivating product brands, it is more important to establish a three-in-one brand development system of regional brands, market brands and product brands, and actively integrate into the city. In brand building, this is not only the need to maximize the brand effect and value, but also the need to fully satisfy the people's good life.
Green to build a new ecosystem
Saving resources and protecting the environment are the basic national policies of our country. From the perspective of the professional market of textile and garment, in recent years, China's urban structural adjustment and functional upgrading have put forward higher requirements for the textile and apparel professional market. Green development is an objective demand under the new normal, and is an inevitable choice for the sustainable development of professional markets. .
The "Green Textile and Apparel Professional Market Evaluation Standards" prepared by the China Textile Industry Federation's circulation branch proposed that the green development of the professional market includes planning and site selection, architectural design, equipment and facilities, environmental management, fire safety, resource and energy management, and shop management. Serving eight types of indicators provides a blueprint for the green development of the professional market.
Guangzhou Hongmian International Fashion City is the first commercial enterprise in Guangzhou to pass the clean production inspection and acceptance of Guangzhou. It has passed the IS014000 environmental management system certification with Guangzhou Baima clothing market and has become the vanguard of the green development of the professional market.
In addition, in recent years, the national textile and apparel professional market has increased industry self-discipline and carried out a large number of work, including the implementation of the 7-day return system for consumers, the establishment of intellectual property protection systems, the establishment of a “blacklist” system for discretionary merchants, and a disciplinary mechanism. A series of measures have played an important role in improving the professional market development level and shaping the professional market quality image. Green development has increasingly become a key competitive advantage in the professional market.
Internationalization seeks new market space
Under the global economic integration and the international textile and garment industry transfer pattern, the professional market has continuously strengthened international exchanges and cooperation through “introduction, going out”, including expanding overseas channels, building internal and foreign trade development platforms, introducing advanced foreign management concepts, brands and Talents, etc.
In the pursuit of international development space, Zhejiang Yiwu Small Commodity City has built a global supply network and sales channels that “buy the world and sell the world” with strong location advantages and resource integration capabilities; Guangzhou Hongmian International Fashion City is in-depth development. Sino-Italian, Sino-Korean fashion industry cooperation, joint innovation to launch the international HIVE-SHOWROOM model, through the introduction of overseas excellent brand resources and designer resources, to enhance the sensitivity of local brands to trends and cutting-edge design; Haicheng Xiliu clothing market is active Participate in the national market procurement and trade pilot, continue to carry out the "Silk Road · Xiliuyu Station" activities, set up the "Belt and Road" east line across the Eurasian Continental Bridge Railway exit Haicheng sub-station, expand the sales channels of merchants, and help develop international trade.
In the future, the international development of the textile and apparel professional market will continue to focus on the countries along the “Belt and Road” and build overseas marketing, after-sales service and warehousing logistics networks through new construction, mergers and acquisitions, equity participation, etc., and promote domestic circulation channels. Extending overseas; actively creating a cross-border e-commerce demonstration zone, focusing on cultivating a number of professional markets integrating domestic and foreign trade, business models and international standards, and realizing integrated services such as display, transaction, logistics, warehousing and customs clearance. It can be seen that international development is the only way for the professional market to achieve brand, intelligent and professional development.
It is not difficult to find that intensive, professional, intelligent, branded, green, and internationalized “six-chemical” development, interrelated and self-contained, is not only focused on solving the imbalances in the development of the professional market in the new era. It is an inevitable requirement to fully and fully meet the needs of the broad masses of the people, and it will also become an important goal and direction for improving quality and efficiency and enhancing the systematic and coordinated development of professional market transformation and upgrading.